About
Core Strengths
Leadership & Team Management. Led and scaled cross-functional teams from 5 to 30+ members, and guided 45+ young leaders across international programs coordinating 450 changemakers from 60 nationalities.
Global Partnerships & Stakeholder Relations. Built international partnerships across for-profit and non-profit organizations, partnering with 400+ stakeholders across LATAM, Africa, and Europe.
Revenue & Client Operations. Managed a client portfolio exceeding CAD 1M across media, finance, and marketing verticals, improving client retention and satisfaction metrics by 20% through refined operational systems.
Process & SOP Design. Designed SOPs, KPI systems, and escalation protocols that reduced problem resolution time by 30% and boosted ticket resolution efficiency by 40%.
CRM & Customer Experience. Coordinated CRM workflows for 50+ enterprise clients, achieving a 4.7/5 customer satisfaction rating, 99% first-response rate, and a 15% reduction in churn.
Marketing Operations. Planned and executed marketing campaigns, and produced monthly performance reports that informed data-driven process improvements and boosted engagement.
AI-Powered & Automation-Driven Efficiency. Leveraged AI tools like Claude, ChatGPT, and Notion AI to build automation frameworks, cutting resolution time and creating smarter, self-service support experiences.
Cross-Sector Expertise. Deep experience spanning for-profit companies and third-sector organizations, from startups to global NGOs and research institutions.
Communication-Driven Management. Clear, empathetic communication as the foundation of every project, partnership, and client relationship.
Tools & Platforms
Project Management: ClickUp, Asana, Trello, Notion, Basecamp, and Monday
CRM & Customer Support: HubSpot, Zendesk, Salesforce, Intercom, Gorgias, and RD Station
Finance & Invoicing: QuickBooks, Xero, Square, PandaDoc, Interac, ACH, SEPA, and Wise
Marketing & Analytics: Google Analytics, MailChimp, Campaign Monitor, Omeda, Canva, and CapCut
Website Management: Wix, Wordpress, and Hostinger
Automation & AI: Zapier, Lovable, Claude, ChatGPT, and Notion AI
Data & Reporting: Airtable, Power BI, and Google Sheets
Collaboration & Communication: Slack, Google Suite, Microsoft 365, and Zoom
I'm a Black Brazilian at heart and I've built my career across borders. Studying Law at UFV/UFMG, and going on to work, research, and lead projects across Brazil, Russia, New Zealand, and beyond, supported by scholarships from Cargill Inc., CWMUN, Santander Bank, and Rosmolodyozh.
That global foundation led me to found G20+6 MUN, an NGO that impacted 500+ young people across 45 countries, and to contribute to organizations like UNICEF Brazil, UNHCR, Fiocruz, and South Ural State University — work that's been featured in national and international publications.
Since then, I've been expanding my language skills, working and traveling abroad to 100+ cities across 37 countries, building hands-on experience in cross-cultural communication, logistics, risk assessment, and adaptive problem-solving along the way. I'm fluent in English and Portuguese, and proficient in Spanish and French — and I've collaborated with intercultural teams across 40+ countries throughout my career.
Today, my focus is business operations, project management, and marketing operations. I bring a global, adaptable mindset into everything I do. I've managed client portfolios exceeding CAD 1M across media, finance, and marketing verticals, and designed SOPs and KPI systems that helped a client cut SaaS costs by $12K annually. My sales campaigns increased client retention by 20%, and CRM automations I built improved NPS, CSAT, and resolution time by over 30%.
On the finance and business operations side, I've streamlined revenue workflows — contracts, billing, and invoicing — through tools like HubSpot, PandaDoc, and Xero, while building strategic partnerships worth $400K CAD across 15+ enterprise accounts. In marketing ops, I've driven reporting and campaign performance using Google Analytics, MailChimp, and Canva, translating data into decisions that improve engagement and retention.
In project management, I've led cross-functional teams through new tool rollouts and automated processes using AI tools like Claude and Lovable — reducing manual work and improving efficiency across the board.
The result: smarter systems, faster-scaling teams, and measurable business impact.
